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Medical Word of the Day: HAPE

2-21-2009 Topic: Pulmonary

I have had the pleasure of traveling the world to climb a variety of high mountain peaks. Living in Colorado helps prepare for these climbs. I am always amazed how high altitutude can effect even the strongest and fittest climbers.  Today’s medical work of the day is Hape. I have seen this happen to climbers not only in my group but other groups. Usually brought on my quick ascents at high altitude. Luckily we are always prepared to look for early indications and not to keep climbing higher. 

Medical Word of the Day: HAPE:Acronym for High Altitude Pulmonary Edema

The accumulation in the lungs of extravascular fluid (fluid outside of blood vessels) at high altitude, a consequence of rapid altitude ascent, especially when that ascent is accompanied by significant exercise.

HAPE leads to dyspnea (shortness of breath), cough, tachycardia (fast heart rate) and decreased arterial oxygen levels. HAPE varies in degree from very mild to potentially fatal.Some people may be genetically susceptible to HAPE. People who develop HAPE have smaller lungs, higher pulmonary artery pressures, and higher pulmonary artery wedge pressures during exercise at sea level than those who do not develop HAPE.

The incidence of HAPE has been analyzed in a prospective study of people climbing a 4500-meter mountain. 15% of climbers had clearcut evidence of HAPE from examination of the chest (by stethoscope or X-ray) after their climb. There is probably a risk of HAPE for most climbers if the rate of ascent and degree of physical effort are great enough. (Lancet Jan. 24, 2002).

The planning and pacing of ascents is of critical importance. HAPE tends to be less frequent on well-planned ascents to much greater heights, despite the greater degree of hypoxemia (low blood oxygen levels). 

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Medical Word of the Day: Laminectomy

Topic: Spine

What a learning experience it has been going through back surgery. I thought I was pretty well edjucated on the subject going into this experience. I will be posting my list of what I went through as I know so many people who are ailing with back surgery. Like me they have tried everything but surgery since most of us are worried about the outcome of back surgery. As my previous posts described, I had a microdiscetomy , I also learned I had a laminectomy. Now we have a new word of the day. All of this was done to clean up the area of my back in the L4 - L5 region of my back (L = Lumbar). One of my issues was a very friendly herniated disc was pushing on a sciatic nerve plus some bony spurs that needed to be removed.

Medical Word of the Day: Laminectomy:

A laminectomy is a surgical procedure in which the surgeon removes a portion of the bony arch, or lamina, on the dorsal surface of a vertebra, which is one of the bones that make up the human spinal column. It is done to relieve back pain that has not been helped by more conservative treatments. In most cases a laminectomy is an elective procedure rather than emergency surgery. A laminectomy for relief of pain in the lower back is called a lumbar laminectomy or an open decompression.

The following are a couple of images showing the nerves pitched and an image of removing part of the spine to make room for the nerve.

title=’Lumbar Stenosis Surgery Image’>Lumbar Stenosis Surgery ImagePitched Nerve

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Medical Word of the Day: INFUNDIBULUM -

2-19-2009 

Topic: Neuro

Term of the Day: Infunibulum:A stalk extending from the base of the brain to the pituitary gland.

Ubiquity : : Specializing in generating demand for medical technology and bioscience companies.

What do you demand? 

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Medical Word of the Day-Echocardiography:

2-18-2009

Topic: Cardiac Terms:

Cardiac Word of the day: Echocardiography:

Recording of the position and motion of the heart walls or internal structures of the heart by the echo obtained from beams of ultrasonic waves directed through the chest wall (n. echocardiogram)  

Ubiquity :: Specializing in generating demand for medical technology and bioscience companies.

What do you demand? 

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Medical Device Entrepreneurs and Funding

Great blog posting by Clif Alferness. Clif Alferness Blog:

I like how he talks about how it use to be for most medical device start up companies; working with their own capital, out of their garage and managing a tight budget. This allowed the owners to reap large rewards when venture money came into their company. Now we have seen investors fund companies in the incubation stage and we now are seeing alot of this money dry up. I think you will enjoy Clif’s writings and take a look around in his blog.

Greg Olson::Ubiquity

Specializing in generating demand for medical technology and bioscience companies.

What do you demand?

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Medical Word of the Day: Periosteum

Spine Terminology:

I will start breaking out my medical word of the day by topic.

I have always been intrigued by the spine, how this amazing network of bones, muscle and nerves keep us functioning.  There are so many wonderful medical technologies specializing in spinal devices and helping improve spinal surgery to shorten the recovery times.

The Medical Word of the day: Periosteum:

A fibrous membrane that covers the surface of bone except at the end of the bones where it is covered with cartilage as part of a joint. In children, periosteum is involved in forming new bone and molding the configuration of bone; and in the adult, the periosteum forms new bone secondary to injury or infection.

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Medical Word of the Day

I am posting a medical terminology of the day. Interesting and random medical words. Let me know what you think or if you have an interesting word I should post.

February 17th: Spinal stenosis:

Spinal stenosis is a narrowing of one or more areas in your spine — most often in your upper or lower back. This narrowing can put pressure on your spinal cord or on the nerves that branch out from the compressed areas.Spinal stenosis can cause cramping, pain or numbness in your legs, back, neck, shoulders or arms; a loss of sensation in your extremities; and sometimes problems with bladder or bowel function. Spinal stenosis is most commonly caused by osteoarthritis-related bone damage.Mild symptoms of spinal stenosis are often helped by pain relievers, physical therapy or a supportive brace. In more serious cases of spinal stenosis, doctors may recommend surgery.

February 13th: Radiculopathy:

As I have described previously in this post, I am going in for back surgery on February 17th. This word of the day is very relevant to my situation. Although the six steroid shots I have had in the past two months have helped, it is still a problem.

Radiculopathy is not a specific condition, but rather a description of a problem in which one or more nerves are affected and do not work properly (a neuropathy). The emphasis is on the nerve root (Radix = “root”). This can result in pain (radicular pain), weakness, numbness, or difficulty controlling specific muscles.In a radiculopathy, the problem is at or near the root of the nerve, along the spine. However, the pain or other symptoms may manifest in an extremity through a process called referred pain. For example, a nerve root impingement in the neck can produce pain and weakness in the forearm. Polyradiculopathy is the name of the term for describing more than one spinal nerve roots are affected.

February 12th: Osteomyelitis:

Osteomyelitis is a bone infection caused by various bacteria, and usually occurs in severe fractures when bone is exposed to open air. Although Acinetobacter baumannii rarely causes OM in the United States, it is very prevalent in the Middle East, and is now present in more than 30 percent of soldiers recovering from open fractures in field hospitals in Iraq and Afghanistan. Past studies have established that one in four severe war wounds in Iraq is a fracture, more than 80 percent of which are open, where the bone is exposed to airborne bacteria.

February 11th, 2009: Tarantism:

Do you know someone who just dances for days, they could have this disease.<p>Tarantism: A disease once thought to result from the bite of the tarantula spider. This extraordinary affliction was associated with melancholy, stupor, madness and an uncontrollable desire to dance. In fact, dancing off the tarantula venom was considered the only cure. The dancing was violent and energetic and went for 3 or4 days.In the 15th to 17th centuries, the city of Taranto in southern Italy was the center of tarantism which spread across most of southern Europe. The term “tarantism” (also called tarantismo or tarantolismo) comes from the town of Taranto. The large and very venomous tarantula is also named for the city of Taranto.

February 10th, 2009: Microdiscectomy:

I thought I would place a few spine related words into the world of the day column since I am going for back surgery on February 17th, 2009. I hope to put informative information about this process into my blog. The word of the day is about my surgery.

In a microdiscectomy or a microdecompression, a small portion of the bone over the nerve root and some of the disc material from under the nerve root is removed to relieve pressure on the nerve and provide room for the nerve to heal. A microdiscectomy is typically performed for lumbar herniated disc and is more effective in relieving symptoms of leg pain than for low back pain.

February 9th, 2009: Gnathostoma:

A disease due to the migration of an immature roundworm called Gnathostoma. Migration just under the skin causes migratory, painful, itchy swellings. Migration to other tissues can result in cough, blood in the urine, eye involvement and, most seriously, meningitis and encephalitis.People become infected by eating undercooked fish or poultry or drinking water containing the worm’s larvae.

Once mainly in Asia, this worm has emerged as an important parasite in Mexico. Removal and identification of the worm is both diagnostic and therapeutic. Treatment is surgical removal and use of the antiparasitic drug albendazole.

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Do you know how to fail?

Great quote from the above video.“You can fail 100 times as long as you succeed once. We can only make fantastic advances in technology through many failures.”Takeo Fukui, President and CEO Honda Motor Company, LTD.I enjoyed this video. Very powerful. In these economic times we still have to remember to go for it, we may fail but that one big idea is out there.

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Can Twitter be used to grow your business?

 Twitter is the new blog, podcast, web 2.0 machine.Over the past few years we have seen so many new tools come into play for marketers. We have had blogs:  Are you still working on getting one up?  Youtube, Podcasts, Vcasts, and now Twitter.  Michael Stelnzer’s blog post about How to use twitter to grow your business is very interesting.  He gives us real life examples of who is using Twitter, from creating new inbound leads to replacing their PR firm.  It is an article worth a read.   

http://www.copyblogger.com/grow-business-twitter/

 

 

  Continue reading ‘Can Twitter be used to grow your business?’

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Do you Need social media marketing in 2009?

Everyday new ideas and articles come out about social media and how to use it. I still see many companies struggling with getting this started so I want to keep revisiting a few main ideas. I continue to test social media campaigns on my own business. It is key for you to understand your target market and how they interact with social media sites such as Facebook. I don’t think there are too many experts on the subject but there are alot of hacks who want to get to your wallet.

Blogging will not help every company

Continue to keep marketing best practices in mind as you develop any new marketing campaign. Do you know your audience? Have you done your research? Do you have a budget set? Are you going to be able to measure it? Who is managing the campaign? I see so many people at companies start campaigns only to let them stall out and not even analyze the data. Social media marketing is not for every company today but it will be a channel in the near future you will want to be involved with.

Much like David Letterman’s Top 10 countdown, I am only going to discuss 5 reasons.

Reason # 5: Your website deserves to be more than a sexy billboard.
Does the size of your website matter? Your website is just a billboard. How are you driving eye-balls to your website. People want to work with with experts. It will be critical in 2009 to show that you have thought leadership. Do you know if anyone else but your mom is coming to your site?

Reason # 4: No boundaries = more sales and revenue

Image of world map
Social media marketing will eliminate geographic boundaries. I can’t tell you how many clients I have met with that want to get outside of their state or event country and not be dependent on the local economy. Social media will allow your business to reach out to larger groups.

Reason #3: You need a good vacation.

Image of a beach. You deserver a vacation
More Social media will equal more search and more search will equal more customers which equals you sitting on a beach during your first vacation in 3 years.
One word: Content. Content, valuable, expert content is what people want to read.

Reason #2: Do you want better ROI?

ROI to the max
It can be done on a low budget and it social media marketing is measurable. Yes folks, measurable. The ever famous term R.O.I. Which many of us are sick of hearing. What does that really mean? Social Media Marketing ROI = Will equal customers at a lower cost of sales. Using social media marketing as part of your marketing campaign, you can have a much lower cost of sales. The idea is simple. You can easily put a budget together for social marketing, test it over a period of time, 30 days and make changes. What are you measuring? Clicks to your website, phone calls, dates, sales, ect. I have been doing a couple of tests: Testing social media campaigns in two different states and also targeting 5 different companies on various social media channels. I wanted to see if I would get a lift on my website, if my specific offers would be downloaded, would I have an increase in email and blog traffic? If your interested in more details, let me know. I will gladly share the data with you.

Reason #1: Let 2009 be the year of “show me the money.”

Are you making money doing something else?
People close to you are doing it. I say people vs companies as companies don’t blog or twitter but people at companies do. Your vendors and suppliers are twittering, responding to blogs, talking to their customers on social media channels. I understand, not every client will be communicating through your new very cool social media phone but studies and research is showing this is starting to gain. Dell states they made a million dollars using Twitter to sell overstock items. What a way to communicate to the masses. Get them to follow you on Twitter and when you have a link of a great offer, post it. Do you know what your competition is doing in the market place in regards to social media communications? Maybe you should find out.
That is a quick list, many of you probably have seen these items before. I think you could list out 100 reasons. My company is helping medical technology companies open up social media channels. Look for future information on this. It is interesting to put together an open line of communication in a well-regulated industry. There are a few more rules and monitoring that must be followed.

Wishing everyone a great 2009.

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